/* 360° Campaigns service page */
:root { --pk: #FF0A7A; --vi: #8b5cf6; }

/* ---------- hero: one idea, every screen (night city block, 360° orbit) ---------- */
.tc-hero { position: relative; min-height: 100svh; display: grid; align-items: center; overflow: hidden; background: var(--ink-0); isolation: isolate; }
.tc-hero > .wrap { width: 100%; }
.tc-still { position: absolute; inset: 0; z-index: -3; }
.tc-still img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 50%; }
.tc-city { position: absolute; inset: 0; z-index: -2; width: 100%; height: 100%; display: block; opacity: 0; transition: opacity 1.4s var(--ease); touch-action: pan-y; cursor: pointer; }
.tc-hero.is-live .tc-city { opacity: 1; }
.tc-hero.is-live .tc-still { opacity: 0; transition: opacity 1.4s var(--ease); }
.tc-hero::after { content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background: linear-gradient(90deg, rgb(13 11 12 / .95) 0%, rgb(13 11 12 / .86) 28%, rgb(13 11 12 / .35) 44%, transparent 60%), linear-gradient(0deg, var(--ink-0) 0%, transparent 20%), linear-gradient(180deg, rgb(13 11 12 / .72) 0%, transparent 18%); }
.tc-hero-in { position: relative; padding-top: calc(var(--hd, 72px) + 40px); padding-bottom: 110px; pointer-events: none; }
.tc-hero-in > * { max-width: 600px; }
.tc-hero-in a, .tc-hero-in nav { pointer-events: auto; }
.tc-h1 { font: 900 var(--t-3xl)/.94 var(--f-display); letter-spacing: -0.035em; text-wrap: balance; }
.tc-h1 em { font-style: normal; color: var(--pk); text-shadow: 0 0 40px rgb(255 10 122 / .45); }
.tc-lede { margin-top: 24px; font-size: var(--t-m); line-height: 1.45; color: var(--fg-2); max-width: 420px; }
.tc-hero .actions { margin-top: 32px; }

.tc-tags { position: absolute; inset: 0; z-index: -1; pointer-events: none; }
.tc-tag { position: absolute; left: 0; top: 0; transform: translate(-50%, -100%) translate(var(--x, -999px), var(--y, -999px)); padding: 7px 11px; border-radius: 999px; font: 400 10px/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; white-space: nowrap;
  color: rgb(255 255 255 / calc(.62 + var(--g, 0) * .38)); background: rgb(13 11 12 / calc(.7 - var(--g, 0) * .25)); border: 1px solid rgb(255 10 122 / calc(.25 + var(--g, 0) * .75)); box-shadow: 0 0 calc(var(--g, 0) * 24px) rgb(255 10 122 / .5); backdrop-filter: blur(6px);
  opacity: 0; transition: opacity .8s; }
.tc-hero.is-live .tc-tag { opacity: calc(var(--v, 0) * (.45 + var(--g, 0) * .55)); }
.tc-tag-idea { transform: translate(-50%, 6px) translate(var(--x, -999px), var(--y, -999px)); background: var(--pk); border-color: var(--pk); color: #fff; font-weight: 700; box-shadow: 0 0 30px rgb(255 10 122 / .6); }
.tc-hero.is-live .tc-tag-idea { opacity: .95; }
.tc-hud { position: absolute; right: var(--pad); bottom: 30px; display: grid; justify-items: end; gap: 10px; pointer-events: none; opacity: 0; transition: opacity .8s; }
.tc-hero.is-live .tc-hud { opacity: 1; }
.tc-count { font: 400 11px/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--fg); font-variant-numeric: tabular-nums; }
.tc-hint { display: flex; align-items: center; gap: 10px; font: 400 10px/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--fg-3); }
.tc-hint i { width: 8px; height: 8px; border-radius: 50%; background: var(--pk); box-shadow: 0 0 12px var(--pk); animation: tc-beat 1.6s infinite; }
@keyframes tc-beat { 50% { transform: scale(.6); opacity: .5; } }

/* ---------- problem vs promise ---------- */
.tc-split { padding-block: clamp(80px, 12vh, 140px) 0; border-top: 1px solid var(--rule-soft); overflow: hidden; }
.tc-split-grid { width: 100%; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(14px, 1.6vw, 24px); }
.tc-split-card { position: relative; min-height: 420px; padding: clamp(26px, 3vw, 44px); border-radius: 22px; border: 1px solid var(--rule-soft); overflow: hidden; display: flex; flex-direction: column; }
.tc-before { background: var(--ink-1); }
.tc-after { background: radial-gradient(70% 80% at 70% 70%, oklch(0.32 0.17 350 / .7), transparent 70%), radial-gradient(60% 60% at 20% 100%, oklch(0.3 0.14 295 / .6), transparent 70%), var(--ink-1); border-color: rgb(255 10 122 / .35); }
.tc-k { font: 400 var(--t-xs)/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--fg-3); }
.tc-after .tc-k { color: var(--pk); }
.tc-split-h { margin-top: 18px; font: 800 var(--t-xl)/1.04 var(--f-display); letter-spacing: -0.025em; max-width: 15ch; text-wrap: balance; }
.tc-before .tc-split-h { color: var(--fg-2); }
.tc-shards { list-style: none; position: relative; flex: 1; min-height: 200px; margin: 24px 0 0; padding: 0; }
.tc-shards li { position: absolute; padding: 12px 16px; border-radius: 8px; border: 1px dashed var(--rule); color: var(--fg-3); font: 600 var(--t-m)/1 var(--f-body); background: rgb(255 255 255 / .02); transition: transform .8s var(--ease); }
.tc-shards li:nth-child(1) { left: 4%; top: 12%; transform: rotate(-7deg); }
.tc-shards li:nth-child(2) { left: 44%; top: 4%; transform: rotate(5deg); font-family: var(--f-mono); color: oklch(0.6 0.12 250); }
.tc-shards li:nth-child(3) { left: 70%; top: 42%; transform: rotate(-3deg); font-style: italic; font-family: Georgia, serif; }
.tc-shards li:nth-child(4) { left: 14%; top: 62%; transform: rotate(8deg); text-transform: uppercase; letter-spacing: .2em; color: oklch(0.65 0.1 80); }
.tc-shards li:nth-child(5) { left: 46%; top: 76%; transform: rotate(-11deg); font-weight: 900; }
.tc-before:hover .tc-shards li { transform: rotate(0deg) scale(.96); }
.tc-orbit { position: relative; margin: auto auto 0; width: min(300px, 80%); aspect-ratio: 1; }
.tc-orbit::before { content: ""; position: absolute; inset: 14%; border-radius: 50%; border: 1px solid rgb(255 10 122 / .35); }
.tc-orbit b { position: absolute; left: 50%; top: 50%; translate: -50% -50%; width: 74px; aspect-ratio: 1 / 1.1547; display: grid; place-items: center; background: var(--pk); color: #fff; font: 700 12px/1 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; clip-path: polygon(50% 0, 100% 25%, 100% 75%, 50% 100%, 0 75%, 0 25%); box-shadow: 0 0 40px var(--pk); }
.tc-orbit i { position: absolute; left: calc(50% + sin(var(--a)) * 42%); top: calc(50% - cos(var(--a)) * 42%); translate: -50% -50%; font: 400 10px/1 var(--f-mono); letter-spacing: .12em; text-transform: uppercase; font-style: normal; color: #fff; padding: 7px 10px; border-radius: 999px; border: 1px solid rgb(255 10 122 / .6); background: rgb(13 11 12 / .7); }
.tc-orbit::after { content: ""; position: absolute; inset: 14%; border-radius: 50%; border: 1px solid var(--pk); opacity: 0; }
.motion .tc-orbit::after { animation: tc-ring 3s var(--ease) infinite; }
@keyframes tc-ring { 0% { transform: scale(.3); opacity: .9; } 100% { transform: scale(1.35); opacity: 0; } }
.tc-marquee { margin-top: clamp(60px, 9vh, 110px); padding-block: 22px; border-block: 1px solid var(--rule-soft); overflow: hidden; }
.tc-marquee > div { display: flex; width: max-content; gap: 0; }
.motion .tc-marquee > div { animation: tc-marq 38s linear infinite; }
.tc-marquee span { font: 900 clamp(40px, 7vw, 104px)/1 var(--f-display); letter-spacing: -0.03em; padding-inline: .35em; color: transparent; -webkit-text-stroke: 1px rgb(255 255 255 / .22); }
.tc-marquee span:nth-child(3n+1) { color: var(--pk); -webkit-text-stroke: 0; }
.tc-marquee span::after { content: "⬢"; font-size: .3em; vertical-align: .9em; margin-left: .7em; color: rgb(255 255 255 / .25); -webkit-text-stroke: 0; }
@keyframes tc-marq { to { transform: translateX(-50%); } }

/* ---------- channels carousel ---------- */
.tc-how { padding-block: clamp(80px, 12vh, 140px); overflow: hidden; }
.tc-how-head { display: flex; align-items: end; justify-content: space-between; gap: 24px; margin-bottom: clamp(32px, 5vh, 56px); }
.tc-nav { display: flex; gap: 10px; }
.tc-btn { width: 52px; height: 52px; border-radius: 50%; border: 1px solid var(--rule); background: none; color: var(--fg); font-size: 20px; cursor: pointer; transition: background-color .3s, border-color .3s; }
.tc-btn:hover { background: var(--pk); border-color: var(--pk); }
.tc-track { display: flex; gap: clamp(14px, 1.6vw, 24px); overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; padding: 0 var(--pad) 8px; scroll-padding-inline: var(--pad); cursor: grab; }
.tc-track::-webkit-scrollbar { display: none; }
.tc-track.drag { cursor: grabbing; scroll-snap-type: none; }
.tc-track.drag .tc-card { pointer-events: none; }
.tc-card { position: relative; flex: 0 0 clamp(260px, 28vw, 440px); height: clamp(380px, 62vh, 600px); border-radius: 20px; overflow: hidden; scroll-snap-align: start; border: 1px solid var(--rule-soft); background: var(--ink-1); }
.tc-card-wide { flex-basis: clamp(300px, 52vw, 860px); }
.tc-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); -webkit-user-drag: none; user-select: none; }
.tc-card:hover img { transform: scale(1.06); }
.tc-card::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgb(0 0 0 / .9), rgb(0 0 0 / .15) 46%, transparent 66%); }
.tc-card > div { position: absolute; left: 0; right: 0; bottom: 0; z-index: 1; padding: clamp(20px, 2vw, 30px); }
.tc-card span { display: inline-block; padding: 6px 9px; border-radius: 6px; background: rgb(13 11 12 / .72); font: 400 var(--t-xs)/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: #ff7ab8; text-shadow: 0 1px 8px rgb(0 0 0 / .8); }
.tc-card h3 { font: 700 var(--t-l)/1.08 var(--f-display); margin: 12px 0 8px; }
.tc-card p { color: var(--fg-2); line-height: 1.45; max-width: 30ch; }

/* ---------- builder ---------- */
.tc-build { padding-block: clamp(80px, 12vh, 140px); border-top: 1px solid var(--rule-soft); background: radial-gradient(50% 40% at 80% 10%, oklch(0.22 0.08 330 / .5), transparent 70%), var(--ink-0); }
.tc-build-head { display: flex; justify-content: space-between; align-items: end; gap: 20px; flex-wrap: wrap; }
.tc-note { font: 400 var(--t-xs)/1.3 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--fg-3); }
.tc-controls { margin-top: 36px; display: grid; gap: 16px; }
.tc-ideas { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; }
.tc-idea { text-align: left; padding: 16px 18px; border-radius: 14px; border: 1px solid var(--rule); background: var(--ink-1); color: var(--fg-2); cursor: pointer; transition: border-color .3s, background-color .3s, color .3s; }
.tc-idea small { display: block; font: 400 10px/1.2 var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--fg-3); margin-bottom: 8px; }
.tc-idea strong { font: 700 var(--t-m)/1.2 var(--f-display); letter-spacing: -0.01em; }
.tc-idea[aria-pressed="true"] { border-color: var(--pk); color: #fff; background: oklch(0.2 0.06 358); }
.tc-idea:focus-visible, .tc-chan:focus-visible { outline: 2px solid var(--pk); outline-offset: 2px; }
.tc-chans { display: flex; flex-wrap: wrap; gap: 8px; }
.tc-chan { display: inline-flex; align-items: center; gap: 8px; padding: 10px 14px; border-radius: 999px; border: 1px solid var(--rule); background: none; color: var(--fg-3); font: 600 var(--t-s)/1 var(--f-body); cursor: pointer; transition: all .3s; }
.tc-chan::before { content: ""; width: 9px; height: 10px; background: currentColor; clip-path: polygon(50% 0, 100% 25%, 100% 75%, 50% 100%, 0 75%, 0 25%); }
.tc-chan[aria-pressed="true"] { color: #fff; border-color: rgb(255 10 122 / .7); background: rgb(255 10 122 / .12); }
.tc-chan[aria-pressed="true"]::before { color: var(--pk); }

.tc-execs { margin-top: 28px; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); grid-auto-rows: auto; grid-auto-flow: row dense; gap: 12px; align-items: start; }
.tc-ex { --h: 260px; position: relative; height: var(--h); border-radius: 16px; overflow: hidden; border: 1px solid var(--rule-soft); background: var(--ink-1); transition: opacity .5s, height .5s var(--ease); }
/* a channel switched off collapses to a thin dashed placeholder at the end */
.tc-ex.off { order: 9; height: 40px !important; grid-column: 1 / -1 !important; grid-row: auto !important; background: transparent !important; border: 1px dashed rgb(255 255 255 / .18); opacity: .7; }
.tc-ex.off > :not(.tc-ex-lab), .tc-ex.off::after { display: none; }
.tc-ex.off .tc-ex-lab { top: 50%; translate: 0 -50%; background: none; color: var(--fg-3); }
.tc-ex.off .tc-ex-lab::after { content: " · off"; }
/* with channels off, the rest re-pack as single tiles beside the billboard so no holes open up */
.tc-execs:has(.off) .tc-ex:not(.off):not(.tc-ex-outdoor) { grid-column: span 1; grid-row: span 1; --h: var(--h1, 260px); }
.tc-ex > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.tc-ex::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgb(0 0 0 / .85), transparent 60%); pointer-events: none; }
.tc-ex-lab { position: absolute; left: 12px; top: 12px; z-index: 2; font: 400 10px/1 var(--f-mono); letter-spacing: .12em; text-transform: uppercase; padding: 6px 8px; border-radius: 6px; background: rgb(13 11 12 / .7); color: var(--fg-2); }
.tc-ex-copy { position: absolute; left: 0; right: 0; bottom: 0; z-index: 2; padding: 16px; }
.tc-ex-copy b { display: block; font: 800 clamp(18px, 1.8vw, 28px)/1.02 var(--f-display); letter-spacing: -0.02em; color: #fff; text-wrap: balance; }
.tc-ex-copy em { display: inline-block; margin-top: 8px; padding: 5px 8px; border-radius: 6px; background: rgb(13 11 12 / .72); font: 400 11px/1.3 var(--f-mono); font-style: normal; color: #ff7ab8; text-shadow: 0 1px 8px rgb(0 0 0 / .8); }
.tc-ex.flash .tc-ex-copy b { animation: tc-in .7s var(--ease) both; animation-delay: var(--d, 0s); }
@keyframes tc-in { from { opacity: 0; transform: translateY(12px); filter: blur(6px); } }
.tc-ex-outdoor, .tc-ex-social { --h: 532px; grid-row: span 2; }
.tc-ex-outdoor { grid-column: span 2; }
.tc-ex-outdoor > img { object-position: 50% 42%; }
.tc-ex-outdoor::after { background: linear-gradient(to top, rgb(0 0 0 / .55), transparent 30%); }
/* the line sits on the lit billboard face */
.tc-ex-outdoor .tc-ex-copy { left: 21%; right: auto; bottom: auto; top: 30%; width: 26%; padding: 0; transform: perspective(700px) rotateY(4deg); transform-origin: left center; }
.tc-ex-outdoor .tc-ex-copy b { font-size: clamp(20px, 2.1vw, 34px); text-shadow: 0 2px 18px rgb(80 0 40 / .6); }
.tc-ex-social { grid-column: span 1; background: radial-gradient(60% 60% at 50% 40%, oklch(0.26 0.12 330), var(--ink-1)); }
.tc-ex-social::after { display: none; }
.tc-phone { position: absolute; left: 50%; top: 50%; translate: -50% -50%; height: 88%; max-width: 86%; aspect-ratio: 9 / 18.5; border-radius: 26px; border: 6px solid #1c1a1b; background: #000; overflow: hidden; box-shadow: 0 30px 60px -20px rgb(0 0 0 / .9), 0 0 0 1px rgb(255 255 255 / .08); }
.tc-phone img { width: 100%; height: 72%; object-fit: cover; display: block; }
.tc-phone-h { display: flex; align-items: center; gap: 6px; padding: 8px; font: 600 9px/1 var(--f-body); color: #fff; }
.tc-phone-h::before { content: ""; width: 16px; height: 16px; border-radius: 50%; background: linear-gradient(135deg, var(--pk), var(--vi)); }
.tc-phone p { padding: 8px 9px; font: 700 12px/1.2 var(--f-display); color: #fff; }
.tc-phone p span { display: block; margin-top: 4px; font: 400 9px/1.3 var(--f-body); color: var(--pk); }
.tc-ex-pr, .tc-ex-events { grid-column: span 1; }
.tc-ex-film, .tc-ex-screens { grid-column: span 2; }
.tc-ex-pr { background: #f4f1ee; color: #111; }
.tc-ex-pr::after { display: none; }
.tc-ex-pr .tc-paper { position: absolute; inset: 0; padding: 16px 18px; display: grid; grid-template-columns: 1fr 40%; gap: 14px; }
.tc-paper small { display: block; font: 400 9px/1 var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: #777; border-bottom: 1px solid #ccc; padding-bottom: 8px; margin-bottom: 10px; margin-top: 32px; }
.tc-paper b { display: block; font: 900 clamp(17px, 1.6vw, 24px)/1.02 var(--f-display); letter-spacing: -0.02em; color: #111; }
.tc-paper span { display: block; margin-top: 8px; font: 400 11px/1.4 var(--f-body); color: #444; }
.tc-paper img { width: 100%; height: 100%; object-fit: cover; border-radius: 8px; }
.tc-play { position: absolute; left: 50%; top: 42%; translate: -50% -50%; z-index: 2; width: 52px; height: 52px; border-radius: 50%; background: rgb(255 255 255 / .16); backdrop-filter: blur(8px); border: 1px solid rgb(255 255 255 / .4); }
.tc-play::after { content: ""; position: absolute; left: 21px; top: 16px; border-left: 14px solid #fff; border-block: 10px solid transparent; }
.tc-ex-screens .tc-ex-copy b { color: #fff; text-shadow: 0 0 24px var(--pk); }

.tc-plan { margin-top: 28px; padding: clamp(20px, 2.4vw, 32px); border-radius: 18px; border: 1px solid var(--rule-soft); background: linear-gradient(160deg, var(--ink-1), var(--ink-0)); }
.tc-plan-head { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; margin-bottom: 18px; }
.tc-plan-head h3 { font: 700 var(--t-l)/1.1 var(--f-display); }
.tc-gantt { display: grid; gap: 8px; }
.tc-row { display: grid; grid-template-columns: 110px 1fr; gap: 12px; align-items: center; font-size: 13px; color: var(--fg-2); animation: tc-fade .5s var(--ease) both; }
@keyframes tc-fade { from { opacity: 0; transform: translateX(-8px); } }
.tc-weeks { position: relative; height: 22px; display: grid; grid-template-columns: repeat(10, 1fr); gap: 3px; }
.tc-weeks > i { border-radius: 4px; background: rgb(255 255 255 / .05); }
.tc-weeks > b { position: absolute; top: 0; bottom: 0; border-radius: 5px; transform-origin: left; animation: tc-grow .8s var(--ease) both; animation-delay: var(--d, 0s); }
.tc-head-row .tc-weeks { height: auto; }
.tc-head-row .tc-weeks > i { background: none; font: 400 10px/1 var(--f-mono); font-style: normal; color: var(--fg-3); text-align: center; letter-spacing: .06em; }
@keyframes tc-grow { from { transform: scaleX(0); } }
.ph-tease { background: oklch(0.55 0.17 295); }
.ph-launch { background: var(--pk); box-shadow: 0 0 18px rgb(255 10 122 / .55); }
.ph-sustain { background: oklch(0.45 0.12 330); }
.tc-legend { list-style: none; margin: 18px 0 0; padding: 0; display: flex; gap: 18px; font: 400 10px/1 var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--fg-3); }
.tc-legend li { display: flex; align-items: center; gap: 8px; }
.tc-legend i { width: 18px; height: 8px; border-radius: 3px; }

/* ---------- steps ---------- */
.tc-steps-sec { padding-block: clamp(80px, 12vh, 140px); border-top: 1px solid var(--rule-soft); }
.tc-steps { list-style: none; margin: 56px 0 0; padding: 0; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: clamp(16px, 2vw, 32px); position: relative; }
.tc-steps::before { content: ""; position: absolute; left: 30px; right: 30px; top: 34px; height: 1px; background: linear-gradient(90deg, var(--pk), var(--vi), transparent); opacity: .5; }
.tc-hex { position: relative; isolation: isolate; display: grid; place-items: center; width: 60px; height: 69px; font: 400 var(--t-xs)/1 var(--f-mono); color: var(--pk); }
.tc-hex::before, .tc-hex::after { content: ""; position: absolute; clip-path: polygon(50% 0, 100% 25%, 100% 75%, 50% 100%, 0 75%, 0 25%); z-index: -1; }
.tc-hex::before { inset: 0; background: var(--pk); }
.tc-hex::after { inset: 1.5px; background: var(--ink-0); }
.tc-steps li:last-child .tc-hex { color: #fff; }
.tc-steps li:last-child .tc-hex::after { display: none; }
.tc-steps h3 { font: 700 var(--t-l)/1.1 var(--f-display); letter-spacing: -0.02em; margin: 24px 0 8px; }
.tc-steps p { color: var(--fg-2); line-height: 1.5; max-width: 26ch; }

/* faq */
.sv-faq { padding-block: clamp(80px, 12vh, 140px); border-top: 1px solid var(--rule-soft); }
.sv-faq .faq { margin-top: 32px; }
.sv-faq details { border-top: 1px solid var(--rule-soft); padding: 18px 0; }
.sv-faq summary { cursor: pointer; font: 700 var(--t-m)/1.3 var(--f-display); list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.sv-faq summary::-webkit-details-marker { display: none; }
.sv-faq summary::after { content: "+"; color: var(--pk); font-size: 1.4em; line-height: 1; transition: transform .3s; }
.sv-faq details[open] summary::after { transform: rotate(45deg); }
.sv-faq details p { margin-top: 12px; max-width: 70ch; color: var(--fg-2); line-height: 1.65; }
.close-alt { display: flex; flex-wrap: wrap; gap: 0 32px; }

@media (max-width: 1100px) {
  .tc-execs { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .tc-ex { --h: 230px; } .tc-execs { --h1: 230px; }
  .tc-ex-outdoor, .tc-ex-social { --h: 472px; grid-column: span 1; grid-row: span 2; }
  .tc-ex-pr, .tc-ex-events, .tc-ex-film, .tc-ex-screens { grid-column: span 1; }
}
@media (max-width: 900px) {
  .tc-hero { align-items: end; }
  .tc-hero::after { background: linear-gradient(0deg, var(--ink-0) 0%, rgb(13 11 12 / .93) 36%, rgb(13 11 12 / .25) 56%, transparent 66%), linear-gradient(180deg, rgb(13 11 12 / .7) 0%, transparent 14%); }
  .tc-hero-in { padding-top: 50svh; padding-bottom: 104px; }
  .tc-still img { object-position: 62% 30%; }
  .tc-hud { left: var(--pad); right: auto; bottom: 26px; justify-items: start; gap: 8px; }
  .tc-hint { white-space: nowrap; }
  .tc-tag { padding: 5px 7px; font-size: 8px; letter-spacing: .1em; }
  .tc-split-grid { grid-template-columns: 100%; }
  .tc-split-card { min-height: 340px; }
  .tc-ideas { grid-template-columns: 100%; }
  .tc-steps { grid-template-columns: 100%; gap: 28px; }
  .tc-steps::before { left: 30px; right: auto; top: 34px; bottom: 34px; width: 1px; height: auto; background: linear-gradient(180deg, var(--pk), var(--vi), transparent); }
  .tc-steps li { display: grid; grid-template-columns: 60px 1fr; column-gap: 20px; }
  .tc-steps h3 { margin: 10px 0 6px; } .tc-steps p { grid-column: 2; }
  .tc-steps .tc-hex { grid-row: span 2; }
  .tc-card { flex-basis: 80vw; height: 460px; }
  .tc-card-wide { flex-basis: 86vw; }
  .tc-how-head { align-items: start; flex-direction: column; }
}
@media (max-width: 600px) {
  .tc-execs { grid-template-columns: 100%; }
  .tc-ex { --h: 220px; } .tc-execs { --h1: 220px; }
  .tc-ex-outdoor, .tc-ex-social { --h: 420px; grid-row: auto; }
  .tc-row { grid-template-columns: 70px 1fr; font-size: 12px; }
  .tc-head-row .tc-weeks > i { font-size: 8px; letter-spacing: 0; }
  .tc-legend { gap: 12px; flex-wrap: wrap; }
}
.tc-execs:has(.off) .tc-ex-social .tc-phone img { height: 56%; }

/* ---------- polish pass (24 Oct) ---------- */
/* step marks: a square pixel inside the hexagon instead of a step number */
.tc-hex i { width: 8px; height: 8px; background: var(--pk); }
.tc-steps li:last-child .tc-hex i { background: #fff; }
/* channel kickers read as labels, not counters */
.tc-card span { letter-spacing: .16em; }
/* split headings: tighter measure for the full sentences */
.tc-split-h { max-width: 17ch; }
/* rhythm + measure */
.sv-faq .faq { max-width: 880px; }
.sv-faq summary { padding-block: 6px; }
.tc-track:focus-visible { outline: 2px solid var(--pk); outline-offset: 6px; border-radius: 22px; }
.tc-card > div { transition: transform .8s var(--ease); }
.tc-card:hover > div { transform: translateY(-6px); }
.tc-idea:hover { border-color: rgb(255 255 255 / .35); color: #fff; }
.tc-chan:hover { color: #fff; border-color: rgb(255 255 255 / .4); }
@media (max-width: 900px) {
  .tc-chan { min-height: 44px; padding-inline: 16px; }
  .crumb a { display: inline-block; padding-block: 15px; margin-block: -15px; }
  .ft a { display: inline-block; padding-block: 12px; }
  .tc-split-h { font-size: clamp(1.9rem, 8vw, 2.4rem); }
  .tc-orbit { margin-top: 32px; }
}
@media (max-width: 600px) {
  .tc-head-row .tc-weeks > i { font-size: 9px; }
}
@media (prefers-reduced-motion: reduce) {
  .tc-hint i { animation: none; }
  .tc-row, .tc-weeks > b { animation: none; }
  .tc-card img, .tc-card > div, .tc-shards li { transition: none; }
}

/* 25 Oct: data-led plan. Data reads as the white points of the brand constellation; results run from launch to the review */
.ph-data { background: oklch(0.86 0.008 358); }
.ph-results { background: oklch(0.22 0.04 358); border: 1px solid var(--pk); }
.tc-steps h3 { text-wrap: balance; }
@media (max-width: 1100px) and (min-width: 901px) {
  .tc-steps { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 44px; }
  .tc-steps::before { display: none; }
}

/* Campaigns We Run: three type rows, not cards */
.tc-kinds { padding-block: clamp(80px, 12vh, 140px) clamp(40px, 6vh, 80px); }
.tc-kinds-head { display: flex; justify-content: space-between; align-items: end; gap: 20px 48px; flex-wrap: wrap; }
.tc-kinds-lede { max-width: 38ch; color: var(--fg-2); line-height: 1.55; }
.tc-kinds-list { list-style: none; margin: 48px 0 0; padding: 0; border-top: 1px solid var(--rule-soft); }
.tc-kinds-list li { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr) minmax(0, .7fr); gap: 12px 40px; align-items: baseline; padding: clamp(22px, 3vw, 36px) 0; border-bottom: 1px solid var(--rule-soft); transition: color .4s var(--ease); }
.tc-kinds-list h3 { margin: 0; font: 800 clamp(1.8rem, 3.6vw, 3.4rem)/1 var(--f-display); letter-spacing: -0.035em; transition: color .4s var(--ease), transform .6s var(--ease); }
.tc-kinds-list p { margin: 0; max-width: 44ch; color: var(--fg-2); line-height: 1.5; }
.tc-kinds-list span { font: 400 10.5px/1.4 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--fg-3); justify-self: end; text-align: right; }
.tc-kinds-list li:hover h3 { color: var(--pk); transform: translateX(8px); }
@media (max-width: 1100px) { .tc-kinds-list li { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } .tc-kinds-list span { grid-column: 2; } }
@media (max-width: 1100px) { .tc-kinds-list span { justify-self: start; text-align: left; } }
@media (max-width: 700px) { .tc-kinds-list li { grid-template-columns: 100%; } .tc-kinds-list span { grid-column: 1; } }
@media (prefers-reduced-motion: reduce) { .tc-kinds-list h3 { transition: none; } .tc-kinds-list li:hover h3 { transform: none; } }