Digital Transformation
We map how work really flows through your business, find where time and money leak, and move it onto connected systems your people use.
- Process mapping
- System roadmap
- Change and training
T.O.N.I Consulting
Put AI to Work Inside Your Business.
T.O.N.I is our AI consulting practice. We set up your CRM, automate your marketing, install Claude for your teams, train your people to use it well and turn your data into live dashboards. Real systems that run every day, set up under your company's own accounts.
Five Practices
What T.O.N.I Sets Up for You.
Pick a practice to see it working. Each one starts with how your team works today and ends with a system your people use without thinking about it.
Every Lead, Deal and Customer in One Place.
Leads sit in inboxes, deals live in spreadsheets, and nobody knows what happened with the last customer call. We choose the CRM that fits your team, move your data in and shape the pipeline around how you actually sell.
- CRM selection and setup
- Data clean-up and migration
- Pipelines, stages and dashboards
- Website, WhatsApp and email connected
Follow-ups That Never Forget.
Most leads go cold because nobody followed up at the right moment. We build the journeys that do it for you: the welcome, the reminder, the nudge on WhatsApp, and the alert to sales when someone is ready to talk.
- Lead capture and scoring
- Email and WhatsApp journeys
- Sales alerts and hand-offs
- Reporting on what converts
Claude, Set Up for Your Company.
A chat window on its own is not an AI strategy. We set Claude up with your company's knowledge, your tone of voice and the tools your teams already use, with access decided team by team, so the answers are about your business and not the internet's.
- Team workspaces and projects
- Company knowledge and brand voice
- Connections to your tools and files
- Access and data rules by team
Your People, Confident With AI.
Tools only pay off when people use them. We run hands-on Claude training for each team, built on their real tasks, so leaders, marketers, sales and operations leave with prompts and workflows they use the next morning.
- Workshops by role
- Built on your real tasks
- Prompt and workflow library
- Follow-up clinics
Your Numbers, Finally in One Picture.
Sales sit in the CRM, spend in the ad accounts, orders in the store and the rest in spreadsheets. We connect the sources, clean the data and build live dashboards that show each team the few numbers that matter, with alerts when something moves.
- Data sources connected
- KPI framework per team
- Live dashboards and reports
- Alerts and AI summaries
Claude Code Setup
Meet the New Member of Your Team.
Claude Code is Anthropic's AI coding agent. It works in the terminal, reads your codebase and gets real work done. We install it for your team, connect it to your tools, write the house rules it follows, and train your developers, and the people who are not developers, to use it well.
- Installation and access for your team
- CLAUDE.md: your project rules and memory
- Connections to your tools and data
- Custom skills, agents and workflows
- Safe permissions and review steps
- Hands-on training sessions
Claude and Claude Code are products of Anthropic. The Impression is an independent consultancy.
Try It
Tell T.O.N.I What Slows Your Team Down.
Write it the way you would say it. T.O.N.I suggests where to start, and you can send it straight to us on WhatsApp.
T.O.N.IDemo · a starting point, not a quote
Waiting for your brief…
When Off-the-Shelf Is Not Enough
Digital Transformation and Software, Built Around You.
Software Development
When no product fits, we design and build it: web apps, client portals, internal dashboards and the integrations that tie them together.
- Web and mobile apps
- Portals and dashboards
- APIs and integrations
How It Runs
From First Call to a Team That Runs It.
Audit
We sit with your teams, map the tools and find the tasks that eat the most time.
Blueprint
A clear plan: what to set up, what to connect, what it costs and what changes for each team.
Build
We set up the CRM, automations and Claude workspaces, and test them on real work.
Train and Hand Over
Your people are trained, the setup is documented, and we stay on call while it beds in.
Solutions by Sector
Questions, Answered
Do we need to replace the tools we already use?
No. We start with what you already have and only add or replace a tool when it removes real work.
Is our company data safe with Claude?
We agree the data rules with you before anything goes live, connect only the sources each team needs, and set access by team. The setup follows your company's own policies.
Who owns the setup?
You do. We set everything up under your company's accounts and hand over the documentation, so you are never locked in to us.
Do you only work with Claude?
Claude is our main recommendation for company teams. Where another tool fits a task better, we say so and set that up instead.
Can we start small?
Yes. Many clients start with one practice, such as the CRM or a training day, and add more once the first one is working.
Tell Us What You Want to Change.
A line or two is enough. We take it from there.