About Us · Our Team

Human by Design.

Technology expands what we can do. People decide what is worth doing. Strategy, creative, technology and growth sit around one shared brief, so the work connects from the first idea to the last customer touchpoint.

One TeamInstead of five suppliers
Dubai and BeirutTwo offices, one brief
Nearly 200 AI AgentsWorking beside our people

Leadership

Ramy Daaboul

CEO & Co-founder

He Puts the Business Goal and the Creative Idea in the Same Room.

Ramy leads The Impression, the martech company he co-founded, across its offices in Dubai and Beirut. He brings business strategy, creative direction and technology into one conversation, so a client's commercial goal and its creative ambition are solved together, not handed between suppliers.

He also built the team behind the team: nearly 200 AI agents, each trained on our SOPs and on real campaigns, conducted by T.O.N.I. Ramy designs how they work. Our people direct the work and approve every step.

Talk to Ramy Meet the AI Team

Our People

The People Behind the Work.

Creative

Firas Abdallah

Art Director and Generative AI Expert

An art director and generative AI expert with a background in landscape architecture from AUB. Firas combines digital art, illustration, graphic design and AI tools to create concepts and visuals that land. He specialises in distinctive campaign ideas, photo manipulation and AI-generated imagery, and brings originality, precision and a refined artistic eye to every project.

Growth

Christopher Abou Rizk

Paid Media and Performance Specialist

Christopher specialises in paid media, campaign analytics, creative performance and platform optimisation. He combines what the data shows with a strong understanding of TikTok's algorithm, audience behaviour and creative best practice, to lift engagement, grow conversions and drive measurable business results.

Our People

Four Disciplines Around One Shared Brief.

Each discipline brings its own people and its own craft. Click a discipline to see what it delivers.

Strategy and PositioningAudience priorities, competitor context, a clear positioning statement and a useful message hierarchy.
Campaign StrategyAudience priorities, channel roles, budget allocation and a measurement plan.
Editorial DirectionAudience needs, tone of voice, content pillars and channel roles.
Use-Case AssessmentA review of tasks, inputs, systems and constraints.

Verbal IdentityTone of voice, core messages, headline principles and examples for real situations.
Visual IdentityLogo systems, typography, colour, composition and image direction.
Campaign ConceptsIdeas, messages and format plans that work across the agreed placements.
Content ProductionCopy, design, motion and production deliverables defined by quantity and format.

Structure and User JourneysA sitemap, page purposes, navigation model and priority journeys.
Development and IntegrationsA working frontend, content structure and agreed integrations.
Workflow DesignA map of the input, agent-assisted steps, human decisions and output.
Guided ExperienceSelected viewpoints, a navigation approach and annotations that explain the space.

Media ActivationCampaign structure, targeting, placements, budgets and optimisation settings across the agreed platforms.
Decision-Focused ReportingA clear view of spend, agreed conversion measures, creative performance and actions taken.
Direct Answers and Page ContentClear titles, headings and copy, with the answer first and the detail after.

The Team Behind the Team

Nearly 200 AI Agents, Conducted by T.O.N.I.

Every one of our people works with a desk of AI agents trained on our SOPs and on real campaigns. Meet them by name, desk by desk.

Meet the AI Team Meet T.O.N.I

Work With Us.

Tell us what you want to change. A line or two is enough.

Start a Conversation